Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents represent 100% acknowledged that market segmentation is effectively adopted and applied by the company (Champion breweries). This really indicates that Champion breweries is marketing oriented. The researcher proceeded to find out if the effects of market segmentations has only impact on the marketing of any company products the total 20 respondent acknowledged that marked segmentation has great impact on the marketing of their products,100% indicated “yes” which goes to show that market segmentation, positively influences the sales volume of the company products.
ABSTRACT
This study was carried out to examine the role of mass media in achieving a sustainable health care in Nigeria...
ABSTRACT
This study is aimed at the assessment of sawdust activated carbon in the treatment of aquaculture effluent with various objectiv...
ABSTRACT
This research presents the development of a Frangi filter and first-order derivative of Gaussian (FF-FDOG) based power line dete...
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The main objective of this project was to ensure a proper security to car being parked in garage against theft...
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Spectrum is a vital requisite for growth enhancement in this Digital Economy, and the efficient way of managing the use of the s...
BACKGROUND STUDY
With the world economy gradually globalizing, it could have been assumed that 'eme...
ABSTRACT
This research studies Good Governance and conflict resolution in Anambra state with focus on t...
For centuries, people have sought a s...
Background to the study
Cities are at the nexus of a further threat to the environment, namely the prod...
ABSTRACT
The visco-elastic properties of Khayasenegalensis (KS gum), Anacardium occidentale (AO gum) and Acacia senegal (AS gum) blends i...